Xi Yang is the design director and one of the founders of the AMOVO chocolate brand, which has been in existence for 17 years. So far, the brand has tens of millions of fans in China. The brand is committed to pursuing the production of a natural and pure chocolate with simple and clean ingredients. While maintaining the traditional flavor and quality of chocolate, it adapts to modern health concepts. Product design emphasizes conveying emotions through visuals, expanding a chocolate product from a functional food to a spiritual realm. It believes that each taste and each shape can evoke certain memories and emotions in the taster, allowing them to feel the personality of the product even before tasting it.

Bedtime Story Boutique Chocolate Packaging by Xi Yang This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.

by

Xi Yang

Room 102, 408 / F, Wanxiang Xintian, Chaoyang District, Beijing

Beijin

100024

P: +1(949)5727682

F: 美国

Xi Yang is ISPM member since 2024, with 4078 ISPM rating.