Dr. Sun Jian
Founder of SunDesign Ascension Design
Brand Strategy Consulting Expert at Xinhua Brand Research Center,
Brand Strategy Expert of Chinese Brand Magazine
Previous positions
Japan Diantong Advertising Company
Ogilvy Advertising Company in the United States
Jury for the Greater China region of the American Effie Awards,
Honors Received
The work has won over a hundred design awards in Europe, Oceania, Asia, and the United States.
Including the German National Award Gold Medal, which is known as the Winning Prize,
The German Red Dot Best of the Best Award in the Design Industry,
Design Industry Gold Medal German iF Design Award,
World Three Awards, American IDEA Design Award, etc.

by

by

Newker Logo Brand Design by SUN JIAN Newker's goal is to provide high-quality services to the people of the International Chinese Language Awards. Design plays an important role in it. The graphic building for the New York Award is the Empire State Building. The combination of the N word and the Empire State Building graphic opens a door to the Empire State Building, which interprets Newk’s international service concept. Newker has created glorious, ever-changing and innovative global international awards together with world-class international exchanges and cooperation, which can be enjoyed by anyone affected by language.

Lan Ya Bai Yun Limited Edition Books by SUN JIAN The book records, researches and restores the skills of the blue calico. The pictures and texts fully show the unique design of the Chinese blue book binding. The magnetic hardcover gift box on the cloth, the cover is depressed and opened in blue, contains double volumes, naked ridge lock blue thread, classic Elegant, dedicated and clean, with great cultural heritage and collection value. Open this Chinese blue dye "collection of classics" for you to unfold the 800-year charm of printing and dyeing craftsmanship!

He He Lotus coffee cup by SUN JIAN Less is more minimalism meets Chinese purism. The striking combination of Chinese characters and the lotus flower design acts as a connecting element and has a special expressive power. Another feature is the raised thread that runs through the cup body. Together, these two design attributes give white a new look. Lotus petal-shaped coffee copper spoon, full of elegant temperament, the coffee base adopts the lotus pattern to illustrate the beauty of lotus flowers from different angles.

Korea 195 Grapefruit Biscuit Snacks Packaging by SUN JIAN Korea 195 Grapefruit Biscuit Packaging Design uses the image of a little girl swinging under a grapefruit tree to create a retro feeling and remind customers of the brand history. The design advocates that biscuits are for different people, so the package made of recyclable materials incorporates culture, experience and context to tell a unique story and to create an emotional connection and resonance with the customers.

Korea Grapefruit Tea Packaging by SUN JIAN The story of grapefruit tea drink and fashionable traditional culture is a little girl's fantasy, which can find inspired by her traditional clothing. It dances like a girl in a traditional Korean costume. The whole package is exquisite and traditional, which complements the grapefruit tea gold and Korean traditional blue, and stands out from the competition. The main reason for designing the packaging of Korean pomelo tea drinks is to make them stand out in the homogeneous market and attract the attention of every generation.

Korea Yuza Wine Packaging by SUN JIAN Our creatively designed yuzu wine, inspired by the Three Kingdoms tale of Huan Xiong, features intricately carved packaging and high-footed cups, exuding historical opulence. Packaged in an eco-friendly walnut wood box, the yuzu wine offers health benefits and a stylish choice, commemorating 30 years of cultural exchange in Gaoxing County.

Sun Jian

2115, 20 Nanhai Yayuan, Yizhuang Develop

Beijing

100000

P: +8615600913888

F: +8615600913888

Sun Jian is ISPM member since 2023, with 16236 ISPM rating.