Global head of design - Accell Group innovation & Technology. Haibike, Winora, Ghost, Raleigh, Koga, Batavus, Sparta, DiamondBack, Lapierre, Pininfarina Evoluzione , carQon, Diavelo and other Accell Group brands. FDJ team bikes.

Innovator, industrial designer, marketing specialist and
Entrepreneur from Holland. Born in Denmark. Holistic design approach based on insights.
Less is more.

Building brands using design thinking processes is what I do.
I work as the the glue between our fantastic bikes brand keys and identity and the Industrial design DNA behind that keeps the product lines consistent.
A decade of experience developing and designing products in other territories with especially Asian suppliers.
China, Taiwan, Vietnam, Japan, Korea, Hong Kong, Singapore and Cambodia, India and Bangladesh - but also suppliers from South America, USA and Europe.

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Electric Racing Bike by Asbjoerk Stanly Mogensen This is probably one of the worlds lightest electric bicycles with a weight of only 9,5 kilos. The design team has developed a frame is made out of a kevlar and carbon combination making it both strong and extremely light at the same time. A unique center motor is used to create the right amount of force and torque for the rider when he or she uses the bike. The battery is a patented construction hidden in the frame. The bike is equipped with high end components seen in professional cycling. This is the ultimate electric bike for the rider who needs a little assistance from the motor system.

Mini Bike Electric Bicycle by Asbjoerk Stanly Mogensen The perfect last mile electric bicycle. It is small. It is light. It is handy. A very light construction to fit the consumers needs in the urban areas. The bike has 20" wheels as a part of the mini and compact concept. It is easy to fold and the battery is elegant hidden in the frame. The geometry is as on normal big size bicycle. The driving behavior is smooth and very well organised by the geometry the bike offers.

Velo Solex Revival Electric Bicycle by Asbjoerk Stanly Mogensen The original Solex was introduced in the year 1949 as a gasoline moped. Having the right to use the Solex brand via a license agreement, designers have taken the design from that time and converted into an electric bicycle. The geometry of the frame and the shape of the frame are the same as in 1949. Designers have converted the frame to accommodate an electric motor and a battery. A lot of modern materials have been used to create Velo Solex Revival such as aluminum for the frame.

CarQon Solar Electric Bicycle Driven by Sun Power by Asbjoerk Stanly Mogensen This is the first of its kind solar powered electric bicycle. This is the electric bicycle you will never have to re-charge. The sun does it all. There is solar panels strategic placed on the front box to recharge the electric bicycles batteries. This is a complete new product category never seen in the world before. Because of the sun the box is always preheated and the preheating can be controlled by an app that is made for this electric bicycle. A state of the art solar panel.

Zoomo Ebike by Asbjoerk Stanly Mogensen This is a very modern iconic electric cargo bike dressed in an iconic appearance. The electric cargo bike is made out of alloy and carbon t. There is build in lights on this new iconic vehicle. The vehicle can carry up to two children. There is a tilting device underneath the cargo box that makes the bicycle extremely easy to drive. Just lean into the corners as on a normal bicycle. This makes the bicycle not only easy to drive but also very safe to drive. The bike can accommodate one driver and two kids. The bike has an integrated display for best driving experience and also integrated light

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Brian Hoehl

Industrieweg

P: 0031 612081376

F: Netherlands

Brian Hoehl is ISPM member since 2019, with 48889 ISPM rating.