Brian Hoehl

Global head of design - Accell Group innovation & Technology. Haibike, Winora, Ghost, Raleigh, Koga, Batavus, Sparta, DiamondBack, Lapierre, Pininfarina Evoluzione , carQon, Diavelo and other Accell Group brands. FDJ team bikes.

Innovator, industrial designer, marketing specialist and
Entrepreneur from Holland. Born in Denmark. Holistic design approach based on insights.
Less is more.

Building brands using design thinking processes is what I do.
I work as the the glue between our fantastic bikes brand keys and identity and the Industrial design DNA behind that keeps the product lines consistent.
A decade of experience developing and designing products in other territories with especially Asian suppliers.
China, Taiwan, Vietnam, Japan, Korea, Hong Kong, Singapore and Cambodia, India and Bangladesh - but also suppliers from South America, USA and Europe.
Electric bicycle  by Asbjoerk Stanly Mogensen

Pininfarina Evoluzione Electric bicycle by Asbjoerk Stanly Mogensen The E-voluzione is a good designed electric bicycle. The electric bicycle designed by the companies Diavelo and Pininfarina is a new invention in design, technology and performance. The first thing that meets the eye is the integration of all the parts. The motor, the battery, the cockpit is all integrated in the bicycle with a holistic design approach. E-voluzione combines the long Pininfarina automotive heritage in designing sporty cars and the vocation to research eco-friendly solutions together with the bike design company Diavelo. This electric bicycle has won 5 International awards

Electric bicycle by Asbjoerk Stanly Mogensen

MCCorse Electric bicycle by Asbjoerk Stanly Mogensen The Maserati electric bike is a new product and sets the standard for a upcoming category in the electric bike industry. The race DNA of the original Maserati car and composit materials has been used. Autoclave carbon is used in order to make the ebike strong and light. The battery and drive unit are integrated in the frame which gives the bike a holistic and sporty look. The ebike was seen first time at the Frankfurt Autoshow with a good reception from clients. The ebike has also won several awards. This ebike breaks records and creates a higher standard in the ebike industry.

Electric vehicle  by Asbjoerk Stanly Mogensen

e-scooter Electric vehicle by Asbjoerk Stanly Mogensen The new e-scooter from Maserati is all about power, technology and innovation. The product style is inspired from a combination of the style of Maserati cars and the concept of trimaran design. It reflects the elegant and technological Maserati DNA. It is a luxury scooter which makes urban mobility convenient. The e-scooter is easy to operate and carry around which gives the user a enjoyable ride. The materials of the e-scooter is high end aluminum and carbon. The Scooter is easy to find and can be stowed and recharged in any trunk of any Maserati car.

Electric bicycle by Asbjoerk Stanly Mogensen

carQon Electric bicycle by Asbjoerk Stanly Mogensen The carQon 3 wheeler creates a new design approach to exclusive cargo bikes. The high torque maximum performance motor together with the patented carving mechanism underneath the frame makes the carQon very easy to handle when driving around corners. The driver uses his body to control the steering rather than turning the handlebar like on other cargo bikes. Perfect for one adult and two children. This mechanism called intuitive driving makes the ride feel like riding and controlling a normal bicycle.

Electric sports bike by Asbjoerk Stanly Mogensen

Veloce Electric sports bike by Asbjoerk Stanly Mogensen The Pininfarina Evoluzione Race electric bike bike is a new category of the electric bike industry. Research has shown that needs for electric race sports bikes are growing. In order to reach these new needs and demands this Pininfarina electric bike is designed to be extraordinary light. The drive unit and battery are integrated in the cranck and frame which gives the bike a holistic and sporty look. A wind tunnel was used by the design team to optimise the aerodynamics. With racing geometry and the newest carbon materials a level of details yet unseen in the bike industry has been created.

Electric sports bike by Asbjoerk Stanly Mogensen

2020 Electric sports bike by Asbjoerk Stanly Mogensen Maserati Electric sports bike. Research has shown that needs for electric race and sports bikes are growing. The Maserati electric Sports bike is a completely new model category of the electric bike industry. In order to reach these new needs and demands the Maserati electric Sports bike is designed to be extraordinary light. The drive unit and the battery are integrated in the cranck and frame which gives the bike a holistic and sporty look. With real racing geometry and the newest carbon materials available a level of details yet unseen in the bike industry a new category is created.

Electric bicycle by Asbjoerk Stanly Mogensen

P.G.Bugatti Electric bicycle by Asbjoerk Stanly Mogensen The P.G.Bugatti electric bike is the lightest and most advanced of its kind. The frame is made in a unique way with monocoque autoclave carbon. Integration of parts is one of the main focuses of the design. Based on the holistic approach of design all electronic components and lights are well integrated in the design of the bike. To give the frame maximum strength and minimum weight the bike has a single arm rear stay. Instead of a normal chain the bike has a belt drive. The P.G.Bugatti electric bike only weighs 8 kilos which makes it the lightest electric bike in the world.

Website by Asbjoerk Stanly Mogensen

Pininfarina Website by Asbjoerk Stanly Mogensen The Pininfarina Evoluzione website is designed in a unique and different way from how the bike industry usually makes websites. The main focus of the website is the electric bike and the design approach is simplicity and exclusivity. The navigation bar has no sub-menus which means the user can easily navigate in the content. The design avoids special effects that may obtain focus from the user. The design is clearly based on the modern communication phrase of Less is more. The Pininfarina electric bike speaks for itself which is what the design and digital communication are clearly stating.

Campaign  by Asbjoerk Stanly Mogensen

Electric Campaign by Asbjoerk Stanly Mogensen The DIAVELO campaign, We Are Electric - Are You, has a different strategic approach from how the bike industry usually make campaigns. Instead of showing action pictures of bikes in driving locations, this campaign shows and involves a set of people who reflects the target group of the DIAVELO electric bikes. The main focus of this campaign is simplicity, repeating the electric message and the direct appeal of the DIAVELO brand which makes the campaign useful over time.

Electric Bicycle by Asbjoerk Stanly Mogensen

Trofeo Electric Bicycle Electric Bicycle by Asbjoerk Stanly Mogensen The Trofeo electric bike is a unique electric bike. Created from the true race DNA. New carbon autoclave materials has been used. The method of production is Autoclave carbon in order to make the bike strong and light. The perception of this electric bike is pure race. With this the Maserati brand has created a complete new category in the bicycle industry. The bike was shown the first time at the Frankfurt auto show with a very good reception from clients. The Maserati electric bike has won several design awards throughout Europe.

Electric Bicycle  by Asbjoerk Stanly Mogensen

Diavelo Ibrido Electric Bicycle by Asbjoerk Stanly Mogensen The Ibrido Veloce has a new design approach to common electric bikes. In this product all the electric parts are integrated and hidden in the crank and in the carbon frame. The emobility vehicle has everything modern design is looking for. The design is both holistic, futuristic, artistic and sporty all at the same time. The new autoclave carbon materials makes this electric bicycle very light compared to other electric bicycles. The battery is carried separately in a backpack that matches the bicycles design dna. The bicycle is a hybrid. Both a normal bike and electric

Electric Cargo Bike by Asbjoerk Stanly Mogensen

Carqon Electric Cargo Bike by Asbjoerk Stanly Mogensen Carqon offers ambitious parents the freedom and convenience of a distinctive cargo bike. Via a stylish, sturdy and thoughtfully designed cargo bike, fully equipped with reliable high-end quality parts, Carqon wants to provide parents a mobility solution where they can move in style. Carqon is an exclusive mobility solution for parents who want to benefit from the freedom and convenience of a cargo bicycle.

Racing Bike by Asbjoerk Stanly Mogensen

Electric Racing Bike by Asbjoerk Stanly Mogensen This is probably one of the worlds lightest electric bicycles with a weight of only 9,5 kilos. The design team has developed a frame is made out of a kevlar and carbon combination making it both strong and extremely light at the same time. A unique center motor is used to create the right amount of force and torque for the rider when he or she uses the bike. The battery is a patented construction hidden in the frame. The bike is equipped with high end components seen in professional cycling. This is the ultimate electric bike for the rider who needs a little assistance from the motor system.

Electric Bicycle by Asbjoerk Stanly Mogensen

Mini Bike Electric Bicycle by Asbjoerk Stanly Mogensen The perfect last mile electric bicycle. It is small. It is light. It is handy. A very light construction to fit the consumers needs in the urban areas. The bike has 20" wheels as a part of the mini and compact concept. It is easy to fold and the battery is elegant hidden in the frame. The geometry is as on normal big size bicycle. The driving behavior is smooth and very well organised by the geometry the bike offers.

Electric Bicycle by Asbjoerk Stanly Mogensen

Velo Solex Revival Electric Bicycle by Asbjoerk Stanly Mogensen The original Solex was introduced in the year 1949 as a gasoline moped. Having the right to use the Solex brand via a license agreement, designers have taken the design from that time and converted into an electric bicycle. The geometry of the frame and the shape of the frame are the same as in 1949. Designers have converted the frame to accommodate an electric motor and a battery. A lot of modern materials have been used to create Velo Solex Revival such as aluminum for the frame.

Electric Bicycle Driven by Sun Power by Asbjoerk Stanly Mogensen

CarQon Solar Electric Bicycle Driven by Sun Power by Asbjoerk Stanly Mogensen This is the first of its kind solar powered electric bicycle. This is the electric bicycle you will never have to re-charge. The sun does it all. There is solar panels strategic placed on the front box to recharge the electric bicycles batteries. This is a complete new product category never seen in the world before. Because of the sun the box is always preheated and the preheating can be controlled by an app that is made for this electric bicycle. A state of the art solar panel.

Ebike by Asbjoerk Stanly Mogensen

Zoomo Ebike by Asbjoerk Stanly Mogensen This is a very modern iconic electric cargo bike dressed in an iconic appearance. The electric cargo bike is made out of alloy and carbon t. There is build in lights on this new iconic vehicle. The vehicle can carry up to two children. There is a tilting device underneath the cargo box that makes the bicycle extremely easy to drive. Just lean into the corners as on a normal bicycle. This makes the bicycle not only easy to drive but also very safe to drive. The bike can accommodate one driver and two kids. The bike has an integrated display for best driving experience and also integrated light

Contact Info

Brian Hoehl
Industrieweg
P: 0031 612081376
F: Netherlands

Brian Hoehl is ISPM member since 2019, with 34662 ISPM rating.
 
 
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